Jason Kulpa explores the web market in 2018.
Jason Kulpa gives tips for starting a technology business this year.
Jason Kulpa discusses Facebook advertising.
Jason Kulpa explores computer vision in online marketing.
Five questions with Jason Kulpa, the CEO of UE.co in San Diego.
Jason Kulpa discusses more tips on how to balance business ownership and philanthropy.
As the world’s largest sports organization for children and adults with intellectual disabilities, the Special Olympics’ contributions to athletics are both vital and far-reaching. The organization provides year-round training and competition opportunities to its athletes, who span 170 countries nationwide.
We at Underground Elephant are excited to be supporting the Olympics’ San Diego branch as part of our ongoing charitable giving initiative. UE will serve as a Bronze-Level sponsor for the ...
Jason Kulpa provides important tips in balancing business ownership and philanthropic involvement.
There are many different definitions and interpretations of “success,” but on the professional football front, it is safe to say that Bill Belichick embodies the term through and through. Belichick is one of the winningest coaches in NFL history, and he has led the New England Patriots to five Super Bowl titles since the early 2000s (and he is currently in pursuit of a sixth).
Belichick recently discussed his five rules to exceptional leadership. Here, I will examine several of these points a...
Whether you are marketing to promote a product, a service, or a new business entirely, there is several buckets you should shoot to fill in terms of reaching, attracting, and maintaining a target audience. Along the way, is is common to make a mistake or two as you perfect your marketing approach. You can mitigate these mistakes by avoiding some crucial “don’ts” in your advertising.
Here are a three quick tips to avoid such pitfalls.
Use effective aesthetics
Visuals and aesthetics can play a ...
Marketing, simply put, is finding an audience for your product or service. In the past, the best way to market a new product was to find entertainment favored by a particular age demographic or geographic region and insert advertising. This was the world’s first attempt at mass marketing.
Today, social media provides marketing opportunities that are far more focused and durable than the inefficient wide campaigns common in mass media. If you are looking for ways to find an audience on social ...
The role of Chief Executive has been romanticized in most cultures, sometimes to the point where the reality of day-to-day responsibility and the actual impact of a leadership role are frequently overlooked.
Taking the highest office in any organization is a major step in anyone’s career. It is important to understand the proper path to both effectiveness and success. Here are some things to consider.
While it may be apocryphal, Admiral Halsey’s admonition to his fellow naval officers...